A marketing technique that places online advertisements in search engine results usually next to organic (non-paid results). Businesses who place ads in the search results pay a small fee every time somebody clicks on one of their ads and no money when someone doesn't. As a result, search intent ads are highly efficient.
Search intent advertising is powerful because people who are actively searching for a product or service reveal a lot about their intent (that is, what they want to do or buy) when they search. Advertisers have the ability to display and ad when specific keywords or phrases are used so that their ads show up when people are looking for exactly the kinds of products are services they provide.
Keyword and keyphrase-based campaigns that only cost you money when your ad is click on offering one of the most efficient ways to access an audience.
Enables rapid deployment, growth and faster optimizations than you expected were possible.
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The ADVERTR platform is fully integrated with all tier-1 programmatic inventory, programmatic direct inventory, and propriety network partnerships including all leading DMPs, and combines first and third-party data with the world's most sophisticated DSP to deliver and scale your campaigns across all digital, social and mobile channels.
Over 90% of the worlds audiences can be reached via the ADVERTR platform and all digital, social and mobile channels.
Access premium, tier-1 inventory on all blue chip sites, niche sites, OTT, CTV, social platforms, apps, and other digital platforms.
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