Most creative campaigns start with a creative director thinking of catchy headlines and make an attempt at using some assets that may or may not resonate with your audience, which is ok. The problem is that most creative campaigns end there as well. Campaigns that truly resonate with audiences are much more complex than that. You need AI algorithms that identify audience intent, you need creative that scales, you need thousands of data points that enables optimizations and you need a feedback loop back to the creative team so that ads can be enhanced based on performance. Then you need to test, test, test.
Deliver thousands of creative variations to the market at massive scale across all platforms. ADVERTR's advanced optimization algorithms analyze which ads perform best. Our recommendation engine then determines which creative resonates best with various audience targets.
After analyzing thousands of data points Adertr's optimization algorithm determines which ad creative and message resonates best with each of your audience segments. Advertr's creative team then augments your creative campaign, based on those data inputs, to deliver the most optimized creative possible delivering your brand the highest converting ads of any platform.
Creative activation without advanced testing models is a shot in the dark. Campaigns delivered via the Advertr platform run in a constant multivariate testing environment. Meaning when your audiences' decision-making trends change your ads change with them.
Identifying your audience should not be a guessing game. Advertr's advanced audience modeling algorithms enable you target specific audience segments so that you can delivery precise messages to your biggest spenders, brand advocates, look-a-likes, influencers and your highest converters. Millions of data points enable you to dial up or down key attributes that make your audience truly unique.
Leverage insights from billions of live and historical global ad campaigns to predict outcomes prior to scale and spend. Once campaigns are live the ADVERTR platform enables you to see in real-time how creative, assets and messages attract, influence, engage, and convert audiences. Align campaigns to audience segments and use data to stay above industry benchmarks.
Over 90% of the worlds audiences can be reached via the ADVERTR platform and all digital, social and mobile channels.
Access premium, tier-1 inventory on all blue chip sites, niche sites, OTT, CTV, social platforms, apps, and other digital platforms.
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